5 Ways AI and Machine Learning are Revolutionizing Technology

It is no secret that the next level of evolution of humankind depends on Artificial Intelligence (AI) and machine learning. Internet hoppers are already acquainted with terms and technology associated with these innovations. The machine is programmed to think almost like a human brain and start functioning with fine-tuned performance, easing our daily life. According to Capgemini, more than 84% of marketing organizations are implementing AI, and it enhances customer satisfaction by 10%.

If you are still not moved by the statistics and still consider AI as science fiction, you should know that almost every industry has found applications for this technology. In fact, Siri and Alexa are the most common examples of machine learning and AI in our lives. But did you know that even something like a paraphrasing checker is today armed with the AI to ensure accurate results? Here’s a look at how AI and machine learning can boost business productivity.

Lead generation is the core of business growth. Nurturing leads, so that they convert to buying customers fuels the revenue cycle. AI plays a pivotal role in this. Through this technology, businesses can analyze website traffic and help businesses make informed decisions on how to engage visitors.

Marketing experts gain confidence in automated report analysis through AI tools. With the help of machine learning, marketing professionals can review the data related to:

• Website visitors
• Emails opened
• Downloading numbers
• Clicks on an online event
• List of leads
• Website visit duration
• And much more…

Content is King on the internet. Every day millions of pages are uploaded with information. So, the risk of plagiarism is inevitable. A paraphrasing checker, armed with AI, can scan and detect any plagiarism in the content in a jiffy. Whether you are a writer or an editor, this tool is indispensable for you. This can save you some legal repercussions of violating copyrights and ensure that your website only has original and high quality content.

Businesses today are leveraging the power of AI-driven chatbots to answer customer queries 24/7. When you open a website, you may have noticed a pop-up window spring up with the message, “How may I help you?” This is the chatbot, which is based on natural language processing, with the help of machine learning. In the absence of a human representative, the chatbot can assist you with various issues. Equipped with AI technology, chatbots increase customer engagement.

Marketing experts have the popular A/B testing with the effectiveness of content. Whether it is the subject line of email marketing, Facebook advertisement content or an article headline, the response and engagement of the audience with the content determines its success. Smart marketers use AI integrated analytic tools and plagiarism checkers to understand the effectiveness of the content.

Machine learning has a wide array of uses for business. In our daily life, the pricing strategy depends on demand. It is a fundamental theory of economics. You may have experienced the airline fares surge as demand rises. This isn’t controlled manually. AI-driven software from the backend regulates the dynamic pricing strategy.

Machine learning has revolutionized our lives. AI offers huge potential to ease work and everyday activities for almost all sectors.